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    Apple shares slide as higher memory costs fuel margin concerns

    Hania Amir•November 3, 2026• 2 min read
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    Apple shares slide as higher memory costs fuel margin concerns
    Tech CoverageAman-e-Pakistan Digital Desk
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    “Apple shares fell about 4% in premarket trading on Tuesday after the tech giant warned that rising memory costs would squeeze gross margins, stoking investor concerns ​over persistent supply-chain unc…”

    John Ternus delivered his first ‌earnings report as Apple CEO on Monday, describing the memory-pricing environment as "unprecedented" while expecting costs to rise beyond the quarter ending in December. The i. Phone maker has benefited from using memory purchased ​at lower prices, but that advantage is expected to diminish over ​time, leaving more of its purchases exposed to higher prices.

    Gross margins, ⁠which measure the percentage of revenue retained after the costs of making its products, was ​47.9% for the September quarter, down from June-quarter levels even when factoring in ​the impact of tariff refunds.

    Apple expects gross margin for the December-ending quarter to range between 45% and 46%, which also reflects the expenses tied to the ramp-up of its AI-powered ​Siri. Read More:AI models mostly smarter than top scientists, OpenAI's Altman says.

    Key Story Takeaway

    "Stay connected with Aman-e-Pakistan for ongoing live reporting and verified investigative updates."

    The CEO comments imply "Apple products are going to become even more expensive, which is ​not ideal at a time when the consumer is feeling the pinch from a higher ‌cost ⁠of living," said Dan Coatsworth, head of markets at AJ Bell. However, Apple reported a record September quarter for i.

    Phone revenue despite price increases and a staggered i. Phone release schedule where only the premium 18 Pro models were launched in the last days of the ​company's fiscal 2026. Fourth-quarter ​i.

    Phone sales, which ⁠included i. Phone 18 Pro models but not Duo, were $57.58 billion, above estimates of $56.54 billion,. "We ​see the flagship i.

    Phone as the linchpin of this ​ecosystem, from ⁠which Apple derives pricing power, switching costs, and a network effect," said William Kerwin, senior equity analyst at Morningstar. Apple is set to lose over $170 billion in market value ⁠from ​its $4.94 trillion valuation if losses hold.

    The stock trades at ​nearly 35 times expected earnings over the next 12 months, compared with 18.23 times for Alphabet and ​23.43 times for Microsoft.

    H

    Written by Hania Amir

    Aman-e-Pakistan Senior Journalist & Bureau Reporter

    Fact Checked & Verified

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