DJ Axwell to headline Karachi’s first international electronic music event
“Karachi is set to host the city’s first international electronic music event, with Swedish DJ and producer Axwell headlining. First Lighton September 19 at Moin Khan Academy (DHA Sports Club), by OP Pro…”
Axwell, whose real name is Axel Christofer Hedfors, is a Swedish DJ and producer and a member of Swedish House Mafia., he is among the influential figures in modern electronic music.
Conceived and creatively directed by OP Productions CEO Omer H Paracha, First Lighttakes its name from the moment of dawn., the event is designed as a cinematic, light-led production combining an international headline act with a purpose-built stage, large-format visuals and a focus on audience safety and experience. View this post on Instagram.
Local acts Bilal Brohi and Hazey will open the night ahead of Axwell’s headline set, the organisers said. OP Productions said Pakistan represents one of the largest untapped markets in global live entertainment, citing the country’s population of more than 240 million and its young median age as factors contributing to its potential audience for international touring artists.
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The company said. First Lightis envisioned as a long-term platform for bringing international touring artists to Pakistan and placing the country on the global touring map. “First Lightis about showing the world what Pakistan is ready for,” Paracha said in the statement.
“The people of Pakistan deserve the opportunity to experience events of this calibre, and as a nation we have every right to be on the global map.”“We have the audience, the energy and the appetite for world-class live entertainment and with.
First Lightwe intend to prove to the world that Pakistan, and its people, are more than capable of hosting it,” he added., tickets are available through. Ticketwala, with Bronze, Silver, Gold, VIP and Platinum categories on offer.
Limited early-bird pricing is available across the tiers for a limited period. The statement further said a dedicated Pink section has also been reserved exclusively for solo women as part of the event’s commitment to providing a safe and welcoming experience.
View this post on InstagramOP Productions describes itself as a Karachi-based live-entertainment and concert-production company working across international artist bookings, large-scale event production, marketing and ticketing. The company said it develops large-scale live experiences designed to meet international standards for safety, production and audience experience.
Media queries can be directed to Khairaza Khan, Digital & Communications at OP Productions viasocial@opproductions.comorwww.opproductions.com.
Written by Hania Amir
Aman-e-Pakistan Senior Journalist & Bureau Reporter
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