PM Shehbaz approves restructuring TDAP 'on modern lines' to promote country's exports

"In his remarks at a high-level meeting held in Islamabad under his chairmanship, PM Shehbaz noted that the "entire ecosystem of agricultural product exports, including the entire value chain, will be built," stating that a "well-trained workforce should be made part of TDAP transparently and on merit.

", "reforms are possible only when promotion in institutions is made conditional on achieving targets and performance," the PMO said, adding that "the services of a reputable private audit firm should be engaged for the institution's performance and financial audit.

"وزیرِ اعظم محمد شہباز شریف نے پاکستانی برآمدات کے فروغ، پاکستانی مصنوعات کی عالمی منڈیوں تک رسائی میں اضافے اور چھوٹے و درمیانے درجے کے کاروبار سمیت مقامی صنعتوں کو برآمدتی معیار سے ہم آہنگ کرنے کیلئے ٹریڈ ڈویلپمنٹ اتھارٹی آف پاکستان TDAP کو جدید خطوط پر استوار کرنے کی منظوری دے…pic.twitter.com/EhitnPM05C— Prime Minister's Office (@PakPMO)November 6, 2026PM Shehbaz made note that Pakistan's export potential was vast "and its geography is most suitable.

" He stated that to increase exports, Islamabad was "facilitating industries and SMEs so that these characteristics can be fully utilised. "Further, the PMO stated that the review meeting on the TDAP's performance and reforms was informed about the challenges in the authority's existing system.

"A comparative review of effective trade promotion organisations worldwide made clear that modern institutions provide integrated services for the development of local markets and access to global markets, for increasing the capacity of exporters, and for the promotion of exports," the PMO noted. Read:PM Shehbaz orders cancellation of petrol pump licences over denial of fuel subsidies.

It added that the meeting was also presented reforms to transform TDAP into "a world-class trade promotion institution in line with modern requirements," including limiting the institution's scope to eight core functions, restructuring the board and administrative structure, making the regional network effective, and using digital platforms and artificial intelligence, while introducing measurable indicators and a system of independent third-party review to assess performance.

The statement noted that a 12-month phased plan including approval, design, implementation and independent assessment, was also presented for implementing the proposed reforms, with PM Shehbaz directing that the reforms be completed by the middle of next year and their implementation ensured.

Finance Minister Muhammad Aurangzeb, Information Minister Attaullah Tarar, IT Minister Shaza Fatima Khawaja, Climate Change Minister Musadik Malik, among other federal ministers and relevant senior officials attended the meeting.