Balenciaga shows colourful jackets and minimalist sneakers in Piccioli's summer 2027 collection

Previously at Valentino, Piccioli is also tasked with reigniting ⁠interest in the brand's womenswear after Balenciaga became more skewed towards men, and his designs have injected colour into the brand after Demna's black leather-dominated era.

In a bright white set inside the Tennis Club de Paris, models in bomber jackets with cinched waists and high collars marched past front-row guests including American actor Sarah Pidgeon, K-pop star Juyeon, Anna Wintour and Kering chairman Francois-Henri Pinault.

Jackets in bright pink and cobalt blue created colour blocks against wide white trousers and ripped jeans, and the ‌collection ⁠featured flowing gowns in orange and powder pink.

In his show notes, Piccioli highlighted "lightness and softness", as well as wearability – a key aspect of every luxury brand's new designs as they try to win back customers who have been turned off by price hikes since the ⁠pandemic.

"In a focus on how garments move and feel, a priority is inherently afforded to comfort and ease – as if in your own skin," Piccioli wrote. Footwear was flat and minimalist, with ⁠soft thong sandals and the slipper-like Lounge Sneaker a departure from the chunky oversized sneakers of Demna's era.

Large, supple handbags in bright shades of green, orange ⁠and blue had no visible logos. More daring outfits included a white lace dress with ostrich-feather skirt paired with black combat boots, and a bright orange dress covered in strings of organza flowers.